Subjects: R and D
Noted university scientist lands $20m government grant to study link between an unmodifiable human trait and survival.
University press release mistakes correlation for causation, implies findings apply to all people.
Erroneous release tweeted 6 million times.
Scientist appears on 18 morning talk shows (including one with a tall female and 6 random llamas).
Scientist secures $20m from private investors to commercialize test for the unmodifiable human trait.