The Domino Effect

April 30th, 2009 | Sources: NY Times


Last week, 2 lunkheads employed by Domino’s Pizza in Conover, North Carolina decided it would be a hoot to do a video in the chain’s kitchen, in which one prepared sandwiches while stuffing cheese into his nose and swabbing his snot on the sandwiches while the other did a play-by-play.

dominos“In about five minutes…somebody will be eating these…little did they know that cheese was in his nose and there was some lethal gas that ended up on their salami,” chirped the narrator.

Then last Monday, the inspired pair decided to post the video on YouTube.

Domino’s found out on Tuesday. It immediately fired the lunkheads and jettisoned all opened food containers from the ground-zero franchise. On the PR side, the company decided to lay low and wait for the dust to settle.

That proved to be a mistake. By Wednesday, the video had been watched more than a million times. Five of the top 12 results on the Google search for “Domino’s” referenced the ghastly spectacle and on Twitter the tweets were louder than ravens at a Bodega Bay school house.

By Wednesday evening, the offending video had been removed, and Domino’s had created both a Twitter account and a YouTube video of its own.
“We got blindsided by two idiots with a video camera and an awful idea,” Domino’s spokesman Tim McIntyre told the New York Times. Even people who’ve been with us as loyal customers for 10, 15, 20 years are second-guessing their relationship with Domino’s. That’s not fair.”

At last report, the lunkheads were simmering in a Conover lock-up facing felony charges for delivering prohibited foods, and an impending civil lawsuit from the aggrieved fast food chain.


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