Cook in for Jobs at Apple

February 9th, 2009 | Sources: Fortune

Last month Steve Jobs Who-is-Apple acknowledged that, 5 years after being treated for a rare neuroendocrine tumor of the pancreas, he’s not altogether well.

cookinforjobsJobs emailed employees to say he’d be taking a 6-month leave from the company. His “health-related issues are more complex” than he’d known previously, and he’s cool with Tim Cook being “responsible for Apple’s day-to-day operations” while he’s gone.

Jobs Who-is-Apple also made it clear he’s coming back and he’s still CEO.

So now Tim Cook, Apple nation turns its lonely eyes to you.  Cook, Apple’s COO, has been running the show for years, but always with Jobs Who-is-Apple there to provide context not to mention the fairy dust.

Most people figured Cook would never cut it as Apple’s CEO, that he was an ops guy and not a visionary like Jobs Who-is-Apple.

But under these circumstances no one makes sense as a stand-in more than the guy who already oversees customer support, sales, the online store, the Macintosh division, and telecom relations not to mention operations.

But can he like, really do it all by himself?

getbettersoonsteve“The company already has coalesced around (Cook),” a top Apple executive told Fortune, on condition of anonymity.

“Tim does almost nothing that would make you disrespect him, which you can’t always say about Steve,” he added.


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